About Palancare.
Palancare is an independent advisory and brokerage firm focused on hospitality real estate. We work with hotel owners, private investors, family offices and developers who value a discreet, personal approach — and an adviser who understands both the property and the business inside it.
→ At a glance
across Europe, the UK and the US
Confidentiality first
Hospitality only
International reach
Long-term relationships
→ Who we are
Ali Khan
Ali founded Palancare to give hotel owners and investors a discreet, personal alternative to large brokerage houses. He leads every mandate personally, from the first conversation and price opinion through marketing, negotiation and closing.
Supported by a trusted network of legal, tax, technical and hospitality-operations partners in each market we work in.
The best hospitality transactions are built on trust, discretion and a real understanding of the asset.
Personal
You deal directly with a senior adviser, from the first call to closing.
Relationship-driven
We build lasting relationships with owners, investors and operators — not one-off transactions.
Confidential
Information is shared on a need-to-know basis, with qualified parties under NDA.
International
We connect hospitality assets with buyers and investors across Europe, the UK and the US.